Validation of a questionnaire to assess mothers’ intentions to purchase iron-fortified cereals for children aged 6-23 months
Keywords:
purchase intention, iron claim, iron intake
Abstract
Mothers introducing solid foods (other than breast milk) to their babies (aged 6 to 23 months) rely heavily on nutrition labels when selecting infant cereals. Therefore, it is crucial to identify maternal knowledge regarding iron and the factors influencing their intentions to purchase iron-enriched cereals using the theory of planned behavior. This information will assist in formulating maternal purchasing decisions for high-iron infant cereals. As the questionnaire has not been validated yet, it needs to be validated. Aim to validate the questionnaire to evaluate mothers' intention to buy iron-fortified cereal for children aged 6-23 months using the theory of planned behavior and iron-related knowledge questionnaires.Downloads
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References
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Submitted
2024-10-07
Published
2024-10-18
Section
Articles
Copyright (c) 2024 Yustina Rossa Simatupang, Dian Novita Chandra, Helda Khusun

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